Redesign pricing, packaging, inventory, and yield.
Modernize your advertising strategy.
Structure and negotiate commercial deals.
Revenue Growth
Operating Model
Align structure and strategy to grow revenue.
Rebuild execution strategy for better results.
Enable accountable results driven teams.
AI & Automation
Apply AI/ automation where it drives real value.
Reduce cost and increase decision quality.
Predictive models helping make better decisions.
Business Owners
You’ve built something strong — but growth is harder, margins tighter, or execution heavier than it should be.
Who This Is For
Built for leaders who know there’s more growth in their business — but want clarity on where to focus, and how to execute for maximum impact.
Scaling Organizations
Revenue is moving, but systems, sales structure, or reporting haven’t kept pace — and it’s starting to show.
Business Owners
You’ve built something strong — but growth is harder, margins tighter, or execution heavier than it should be.
Commercial Leadership
You’re protecting the core while modernizing pricing, inventory, and go-to-market in a changing market.
Common leadership themes we hear
Revenue is growing - but profit isn't
Marketing spend it up - but it's harder to reach our audience
Teams are working hard - but not rowing in same direction
AI is important - but not sure where to start
Identify where growth and margin can improve.
Not ready to book yet? Start with a quick diagnostic.
Answer 7 short questions and receive a high-level view of where your business stands and where to focus next.
Trusted Specialist Partners
When additional expertise is required, I bring in trusted specialists I’ve worked with directly.
These are experienced operators who integrate into the engagement when needed — without unnecessary complexity.
EXPERTISE NETWORK
Marketing Strategy
Former Global Marketing Director for Android at Google and founder of AI platform 99Ravens. Fab helps organizations rethink marketing strategy in the age of AI—focusing on how expertise, not automation alone, drives competitive advantage.
Fab Dolan
Brand & Creative Strategy
Ipsum lida hodor
Johnny Rockets
Behavioural Strategy
Founder & CEO of HumanTruths and former Google leader specializing in behavioral science and AI. Ceren helps organizations understand how people interact with technology and apply AI in ways that improve decision-making, trust, and real-world outcomes.
Ceren Koca
Ad Management
Founder of AI platform Scalix.ai and performance marketing strategist specializing in Google Ads and data-driven growth. Waqas helps businesses turn paid media and marketing data into scalable revenue systems.
Waqas Khokhar
Sales Transformation
Founder of Change Connect and a specialist in sales transformation and revenue execution. Agnes helps organizations build repeatable sales systems, strengthen partnerships, and scale revenue beyond founder-led sales.
Agnes Lan
Leadership Coaching
Senior marketing and business executive with more than 20 years of leadership experience. Corby works with founders and leadership teams to strengthen decision-making, leadership effectiveness, and team performance as organizations scale and evolve.
Corby Fine
About me
Christos Nikitopoulos
I’ve spent more than 20 years in senior commercial leadership roles at organizations including Google, Rogers, and The Trade Desk — leading sales organizations, revenue and pricing strategy, sponsorship portfolios, new business launches, and large-scale digital transformation initiatives.
My work has focused on:
• Scaling revenue and market share
• Building high-performing commercial teams
• Launching and monetizing new digital businesses
• Contract Negotiation
• Content acquisition and strategy
• Helping established organizations modernize how they operate
I’ve seen how even strong organizations lose momentum when strategy, structure, execution, and incentives fall out of alignment.
Today, I work directly with founders and leadership teams to identify where leverage exists — and to strengthen revenue, margin, and operational performance.
Alongside this operating experience, I continue to invest in executive education focused on AI, digital transformation, and modern operating models — ensuring the frameworks I apply reflect today’s realities, not yesterday’s playbooks.
This is not theoretical consulting. It’s practical operating experience applied to real business challenges.